Sisu, determination and unlimited positivity
Should we give up and bury our heads in the sand when events around us seem to get crazier all the time? Or should we keep pressing forward with our traditional Finnish sisu, determination and even a hint of positivity?
We at Europress at least are moving forward with Finnish sisu and positivity. Our people have the skills, knowledge and determination to create even better solutions for the circular economy for the benefit of the whole world. Believing in what we do and trusting in goodness are the only option.
In this issue of Expressive, we also look back a little over the years to see how far Finland has come in terms of waste management. You can read on the following pages what observations our new Executive Vice President Petri Salermo has made about the recycling industry having worked in the industry for over 30 years.

The Easton Helsinki shopping centre trusts Finnish work in its waste management choices and values the reliability of Europress waste management devices. Hannu Isoniemi from Caverion and Olli T. Virtanen from Kesko tell us more about Easton Helsinki’s waste management solutions on article 3, Easton shopping centre values the reliability of Europress waste management devices
Jokke Eljala, Research Manager at the association Finnish Work, urges us all to build a positive working life story. He tells us more about the working life index study, which highlighted the strength of Finnish working life and trust in each other. You can read Jokke’s thoughts on article 4, Finnish work deserves respect
“In recent years, there has been a growing awareness of environmental issues among Polish enterprises. Nearly 45% of large Polish firms acknowledge that pro-environmental actions can yield financial gains,” says Krzysztof Jezierski, Country Manager of our Polish subsidiary.
You can find out more about the market outlook of our subsidiaries, as told by our country managers Mikael, Tarjei and Krzysztof, starting on article 6, Waste management outlook in Sweden, Norway and Poland
Last but not least, the always positive Pasi and Miko, who appear on our cover, reveal what it is like to work at the same company as father and son.
Enjoy your Europress journey!
Let’s focus together on what is good – in the world.
Pia Husu-Vierimaa
Editor-in-Chief
pia.husu-vierimaa@europress.fi

