Eljas Tuovinen appointed Chief Commercial Officer at Europress
Europress is strengthening its commercial leadership and preparing for its next phase of growth as Eljas Tuovinen joins the company as Chief Commercial Officer (CCO) and a member of the Management Team in January 2027.
Tuovinen will be responsible for leading and developing Europress’s commercial operations and accelerating the company’s growth in Finland and international markets. The appointment supports Europress’s strategy and strengthens its position as an international circular economy technology company.
Strong experience in commercial leadership
Tuovinen joins Europress from Arla Oy, where he serves as Head of Sales with responsibility for the company’s Finnish retail business. He is a member of the Arla Finland Management Team and the company’s European Customer Leadership Team.
Previously, Tuovinen has held roles including Commercial Director and Sales Director within Lassila & Tikanoja’s Environmental Services business, as well as commercial positions at Carlsberg Group and Unilever. His experience spans sales, customer relationship management, customer marketing, commercial development and change leadership.
Tuovinen sees significant potential for Europress to combine its strong industry expertise, technology, services and commercial development to drive its next phase of growth.
– I’m excited to become part of Europress’s commercial growth story and to help build a more efficient and intelligent circular economy.
Europress is uniquely positioned at the intersection of technology, data and circular economy solutions. When we can simultaneously make our customers’ operations more efficient, deliver environmental benefits and create sustainable business value for both our customers and Europress, we are working at the intersection of some truly exciting opportunities, Eljas Tuovinen says.
Towards a smarter circular economy
Europress aims to make the circular economy more efficient, intelligent and sustainable. Technology and data can help reduce unnecessary emptying and transportation, lower customers’ costs and CO₂ emissions, and make operating environments cleaner and safer.
Europress’s services cover the entire lifecycle of its equipment, from planning and installation to maintenance, customer support, remote management and the use of data. Through SMART Center, equipment can be monitored, adjusted and serviced remotely, while real-time data helps customers manage waste and material flows more efficiently.
Sensors, machine learning and automation enable emptying to be scheduled according to actual need. Equipment can automatically request emptying when required, helping customers reduce costs and emissions.
Tuovinen will take up his role as Chief Commercial Officer at Europress in January 2027.
For further information
Petri Salermo
CEO, Europress Group Oy
+358 50 385 6876
petri.salermo@europress.fi
Eljas Tuovinen
CCO from January 2027
+358 40 034 5355
