{"id":166163,"date":"2026-03-16T12:36:05","date_gmt":"2026-03-16T10:36:05","guid":{"rendered":"https:\/\/europressgroup.com\/?p=166163"},"modified":"2026-03-16T12:36:08","modified_gmt":"2026-03-16T10:36:08","slug":"rewriting-the-waste-management-value-chain-europress-group-oy-delivered-strong-results-despite-the-recession","status":"publish","type":"post","link":"https:\/\/europressgroup.com\/no\/rewriting-the-waste-management-value-chain-europress-group-oy-delivered-strong-results-despite-the-recession\/","title":{"rendered":"REWRITING THE WASTE MANAGEMENT VALUE CHAIN: EUROPRESS GROUP OY DELIVERED STRONG RESULTS DESPITE THE RECESSION"},"content":{"rendered":"

[vc_row][vc_column width=»1\/1″][vc_row_inner][vc_column_inner width=»1\/1″][vc_custom_heading heading_semantic=»h1″ text_size=»h1″ text_transform=»uppercase» separator_color=»yes» separator=»yes» uncode_shortcode_id=»193489″]Rewriting the waste management value chain: Europress Group Oy delivered strong results despite the recession[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=»1\/2″][vc_column_text uncode_shortcode_id=»185071″]Finland\u2019s economy has been downbeat, construction stagnant, and willingness to invest has been weak. Growth in the waste management market has halted, and interest rates have remained high. In this environment, Europress succeeded in delivering an exceptional result while simultaneously renewing the entire waste management industry by making a digital leap toward a new model of value creation.<\/strong><\/p>\n

\u201cWe truly bucked the trend during the recession.<\/em> It was rare that we achieved both exceptionally strong growth and a significant improvement in profitability at the same time,\u201d<\/em> says Europress Group Oy\u2019s CEO Petri Salermo.<\/p>\n

According to him, the result was not a coincidence but stemmed from the courage to do things differently.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=»1\/2″][vc_single_image media=»166114″ media_width_percent=»100″ uncode_shortcode_id=»457680″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=»1\/1″][vc_column_text uncode_shortcode_id=»140362″]<\/p>\n

Choosing a Growth Path Instead of Cost-Cutting<\/h4>\n

Many players responded to market pressures by cutting and slowing down. Europress chose another route. \u201cInstead of saving, we chose the path of growth. Of course, there were risks, but we believed in the power of investments even in a challenging moment like this,\u201d<\/em> says Salermo.<\/p>\n

The company hired new sales professionals in Finland and abroad and invested in product development. The growth was not driven by a single leap forward but by a clear sales-focused approach.<\/p>\n

«We\u2019ve concentrated on strong core execution and believed in what we do. Growth doesn\u2019t come from strategy alone but from sales leadership.» – Petri Salermo<\/em><\/p><\/blockquote>\n

From Device to Platform<\/h4>\n

One of the most significant changes has been the modernization of the value chain. According to Salermo, the traditional waste management value chain can be digitalized, and this has a direct impact on the customer\u2019s business. «We can digitalize a very traditional value chain. That brings cost savings, emission reductions, and transparency.»<\/em><\/p>\n

The change is also reflected in the way of thinking. A waste compactor is no longer just a device, but a platform solution and a key part of the value chain. In our strategy this means moving from selling individual devices to providing comprehensive solutions where the device functions operate as part of a broader ecosystem.<\/p>\n

Circular Economy Needs a Financial Foundation<\/h4>\n

Salermo emphasizes that the circular economy cannot be based solely on ideology. Operations must make economic sense. \u201cRecycling and material circulation will never rest on solid ground without an economically sensible model.\u201d<\/em><\/p>\n

The company\u2019s aim is to minimize waste throughout the value chain. \u201cWe want to remove or minimize all waste, that includes any unnecessary movement, cost, or emissions,\u201d<\/em> Salermo explains.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=»1\/2″][vc_single_image media=»166091″ media_width_percent=»100″ uncode_shortcode_id=»881440″][\/vc_column_inner][vc_column_inner width=»1\/2″][vc_column_text uncode_shortcode_id=»195418″]<\/p>\n

People are the Core of the Strategy<\/h4>\n

The new strategy is not detached from day-to-day work but sharpens practices already being tested with a startup-like mindset. At the center are people, both customers and employees.<\/p>\n

\u201cBased on my experience, the best leadership model is absolutely customer- and personnel-centric,\u201d<\/em> says Salermo.<\/p>\n

According to HR Director Maija Kuurne, success is reflected in the company culture. \u201cSuccess feeds success. It also nurtures a winning culture.\u201d<\/em><\/p>\n

The company describes its culture with the words: engage, trust, empower, experiment, and renew with curiosity. \u201c<\/em> When people are empowered to shine, they truly shine\u201d<\/em> Kuurne notes.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=»1\/1″][vc_column_text uncode_shortcode_id=»480837″]<\/p>\n

Next Phase: Unity and Internationalization<\/h4>\n

The strategy\u2019s implementation focuses on harmonizing the international operating model, sharpening focus, and deepening digitalization. Subsidiaries share best practices in both directions. The goal is to build a unified entity that does not suppress local creativity.<\/p>\n

An exceptional year marks the beginning of a new era for Europress, not only through financial results but through a transformation in how the company operates.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row=»» row_height_percent=»0″ override_padding=»yes» h_padding=»2″ top_padding=»2″ bottom_padding=»5″ overlay_alpha=»50″ gutter_size=»3″ column_width_percent=»100″ shift_y=»0″ z_index=»0″ uncode_shortcode_id=»193674″][vc_column column_width_percent=»100″ align_horizontal=»align_center» gutter_size=»3″ overlay_alpha=»50″ shift_x=»0″ shift_y=»0″ shift_y_down=»0″ z_index=»0″ medium_width=»0″ mobile_width=»0″ width=»1\/1″][vc_empty_space empty_h=»2″][vc_custom_heading text_transform=»uppercase» separator_color=»yes» separator=»yes» uncode_shortcode_id=»230683″]Lue lis\u00e4\u00e4[\/vc_custom_heading][uncode_index el_id=»index-102293″ loop=»size:3|order_by:date|post_type:post|taxonomy_count:10″ auto_query=»yes» screen_lg=»1000″ screen_md=»600″ screen_sm=»480″ gutter_size=»3″ inner_padding=»yes» post_items=»media|featured|onpost|original,title,date,text|excerpt» pagination=»yes» images_size=»two-one» single_overlay_opacity=»50″ single_h_align=»center» single_padding=»3″ single_title_dimension=»h4″ single_title_transform=»uppercase» uncode_shortcode_id=»192877″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column width=»1\/1″][vc_row_inner][vc_column_inner width=»1\/1″][vc_custom_heading heading_semantic=»h1″ text_size=»h1″ text_transform=»uppercase» separator_color=»yes» separator=»yes» uncode_shortcode_id=»193489″]Rewriting the waste management value chain: Europress Group Oy delivered strong results […]<\/p>\n","protected":false},"author":44,"featured_media":166109,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[110],"tags":[7235],"class_list":["post-166163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter","tag-sirkulaer-okonomi"],"yoast_head":"\nREWRITING THE WASTE MANAGEMENT VALUE CHAIN: EUROPRESS GROUP OY DELIVERED STRONG RESULTS DESPITE THE RECESSION - Europress Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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